Marketing a product for black people by calling it "black edition" is racist

Only a white person can be a cool black guy but only a black person can be a cool white guy?<br><br>Edit: what I mean is that the word black can't be used to market a product targeted at black people but "white" edition is used everywhere. Cool black guy can be a black person whereas cool white guy is actually a black person. (I've Googled this and it's a thing)