Amazon just struck a deal with the NFL to be the league’s primary broadcaster in 2033

Under the new agreement, Thursday Night Football will be available to Prime Video’s 250 million subscribers worldwide without an NFL Sunday Ticket package.<br><br>According to a report from the Wall Street Journal, the deal could cost Amazon as much as $70 billion for the rights to broadcast games for 11 years. That’s as much as 60% more than the league’s current broadcast deal with the major US networks.<br><br>In exchange, Amazon will hold exclusive rights to broadcast the Thursday Night Football package for a global audience.<br><br>It’s still unclear whether the platform will incorporate advertisements and commercials into the new broadcasts, or offer ad-free, subscription-only content.<br><br>The deal is expected to bring Amazon its largest profit since reaching a nearly $40 billion revenue in 2021.<br><br>Amazon’s first season of Thursday Night Football in 2022 broke records, reaching 17.8 million viewers per game.<br><br>Based on the viewership growth, the company expects the new deal will reach 20 million viewers per game.