Investment in OSV (one stop voting) now more than triples revenue from money spent on 'influencers'. It's the primary factor driving economic growth now.

\* Influencers are persons with a large social media following. Influencer marketing is when companies spend money to reach people via influencers. So it's a financial investment in reaching people beyond an ad buy and brand advertising.<br><br>\* OSV is the practice of investing money in getting people to vote, to reach people and motivate people to vote, beyond an ad buy and brand advertising. Before 2022, OSV was not an investment opportunity. It barely existed. But in 2022, it became investment opportunity for the first time as in the US, venture capitalists started investing in it. Now, it has become a venture capital backed industry. So in contrast to the influencer economy, which is a marketing strategy for companies, OSV is more like a sector that is pulling in investment.<br><br>\* Proof of tripling revenue comes from our friends at the Institute of Politics at Tufts University, who summarize: "the [venture-capital backed] OSV sector generated an estimated $750 million in revenue in the 2024 election cycle." "Influencer marketing revenue“ was about $247 million in 2024.<br><br>\* For evidence of the OSV sector becoming a key driver of the economy, see this recent article on how crucial the OSV sector is for the business of elections: "In the 2024 cycle, [venture-capital-backed] OSV companies like Higher Ground Labs, Civitech, and Outvote got cash infusions from investors that enabled them to “torpedo the cost of voter outreach software.” Suddenly, campaigns were able to do more voter outreach for less, or more voter outreach for the same budget. As a result, “the market for voter targeting and outreach exploded.” “The biggest innovation was the availability and the price point of voter targeting and outreach,” said a person familiar with campaign strategy told the article author. “It changed how you’re able to run campaigns.”<br><br>\* The upcoming 2026 election will be a "test" of the S-curve hypothesis. An S curve is a mathematical function that describes the long term growth pattern of an innovation. Initially, an innovation grows slowly, then rapidly in the middle phase, and the finally tails off as it reaches its limit. The upcoming election will be a test of that hypothesis. It will be markedly different from any election prior to 2024 for one simple reason. As of now, there is no limit on how much money can be invested in OSV each year. Money spent on OSV can be unlimited. The upcoming election will be a test of how rapidly OSV can grow. If it follows the long-term growth pattern described by an S curve, we should expect growth to be rapid and accelerating. Theoretically, there is no limit on how much money can be invested, so the amount of money that will be invested is unpredictable, but the long term growth pattern should be a smooth, accelerating increase, until it approaches its limit. <br><br>\* In other words, what we should expect is money invested in OSV to continue to increase in each election, but at a slightly faster rate than now. This is consistent with the S curve hypothesis. The S curve hypothesis says growth should accelerate in the middle phase, and then tail off as the innovation approaches its limit. We are in the middle phase. It should be accelerating. <br><br>\* To better understand the long-term growth pattern of OSV and how it contributes to economic growth, we should compare it other formerly innovative sectors. Historically, similar sectors first grow, and then eventually decline. Eventually they stop contributing to economic growth. If that is what happens to OSV, we can expect eventual decline to be hundreds of decades from now. But if it happens, we will be in a world where there is no longer any limit on how much money can be invested in improving voting.