So, what happens to all the guns that aren't sold after the holidays?

My wife and I just bought a pistol yesterday. The LGS was having a sell on that particular pistol and the owner threw in an extra mag, a holster, and a few boxes of ammo. <br><br>While I was waiting to finish my transaction, a guy came in with a pistol the LGS had already sold last year. He said he bought it on a whim and never shot it. <br><br>The owner told him that he sold that pistol last year and was entirely surprised they were still making them. <br><br>That got me wondering, what happens to all the guns that aren't sold after the holidays? The display cases are entirely full of them, I can't imagine they all sell. <br><br>Do they get put in the back? Do they try to sell them the next year? Do they get sent back to the manufacturer? <br><br>I'm entirely clueless here lol.