What is it about anime.....?

Basically, what do you think it is that gives anime an immense edge over Western animation and live action? <br>What is it that gives it that extra zing that keeps everyone coming back?<br>Typically, it has that unexplainable edge that Western media can't match, but what do you think it is that gives it that edge?<br><br>I know that Western animation is catching up, but anime has that certain mark on people. <br>What do you think it is?