US government sues Google in bid to break up world's largest advertising tech business

The US government has sued Google in a bid to break up its online advertising business.<br><br>The Department of Justice said it was acting to correct "a tremendous violation of America's antitrust laws".<br><br>It said Google "has corrupted legitimate competition in the ad tech industry".<br><br>Google said the lawsuit would "hurt publishers, advertisers, rivals, and consumers - all in an effort to enrich the US government".<br><br>The current case focuses on the interlocking systems that Google has built to sell, purchase and deploy display ads.<br><br>It seeks to restore competition in ad tech, which is how ads are digitally traded, matched and served on websites and apps.<br><br>The lawsuit seeks to restore competition in ad tech, which is how ads are digitally traded, matched and served on websites and apps.