Dyson Halts Electric Car Project Over Scrap Rival Break-Even Concerns

Dyson Ltd. scrapped its electric-car project as the break-even point was too long, the company said, in a decision that may signal the engineering group is rebalancing its bets on burgeoning technology.<br><br>The U.K. appliance maker decided to terminate the project in Singapore after a review of plans for the electric vehicle’s launch and commercial viability, it said in an internal memo seen by Bloomberg. The project’s break-even point was too long, with the hotly contested EV space offering returns that weren’t better than other businesses, it said.<br><br>TLDR: Dyson cancelled electric car as they didn’t think it was going to be profitable.<br><br>EDIT: Twitter has broken the story (on chambers).