AI is laughably terrible at lots of things (but not for long!)

Small but salient story - <br><br>I run a global brand with 30 million MAUs. When we try to integrate new AI-generated content it's laughably terrible. For example:<br><br>* AI generated music (for video content) is craptops.<br>* AI generated copy (from my agency) is cringey and the least engaging copy we've tested.<br>* AI-generated social media content is terrible.<br><br>Not to say the AI content is bad, but that it's not as good as what we're currently producing.<br><br>But the thing is it's improving at such an incredible rate, so much faster than human output ever could.<br><br>In 1-2 years time these tools will be better than what we currently have, and in 3-5 years, will be unrecognizable. <br><br>In the next 5-7 years this will happen to every industry.<br><br>The only question is - what are YOU doing to adapt?