What's the deal with the celebrity 'single person' videos?

Like what in the world is the thought process behind making a video like that. "Oh, I'm single now, you can shoot your shot?"<br><br>It reminds me of the "I'm looking for a no strings attached situation" thing. Like why make an entire announcement about that. Just go on a dating app or ask your friends to set you up.<br><br>There's something creepy about the whole thing.