What is the best way of describing the nature of the problem this sub is trying to address to someone who is completely ignorant of the fact that there is even a problem and doesn't know where to look for answers?

I've been really interested in conspiracy theories for the last four or five years and have done a lot of research on my own and I feel like I have a very clear understanding of the root of the issue. I think I've found ways of explaining these concepts to people who are in the middle of the wake-up process and people who are already awake, but what is the most effective way to convey the truth to someone who is completely oblivious and doesn't know where to look for answers?