Has anyone else noticed anything strange about young women and their obsession with Exposure to Yeast of Kings (EYK) for the last 2 years?

I’ve been using Reddit since 2011 and have never seen anything like this. The sheer obsession of young women with EYK over the last 2 years is unlike anything I have seen in my entire life. <br><br>It’s almost as if young women are programmed and hypnotized by the media to fixate on this thing. <br><br>Has anyone else noticed this and felt like taking a step back and asking what in the actual hell is going on?<br><br>Edit - I should add that this isn’t such an issue for me, because I don’t engage with the type of young women who obsess over this shit. But it’s still something that I find very weird and noteworthy to witness.