How much would you pay to banish ads from Google search results?

Google today announced a new “ads” filter for search results. If you turn this on, Google promises to push all commercial content out of your search results and rank other results higher. <br><br>How much would you pay for that feature? <br><br>$1/month? $5? $20? <br><br>Would you pay enough to make it worth Google’s while to offer it?