What's the deal with America and cash?

Upon visiting the US, I've found that they don't like using credit cards and I just don't get it. <br><br>Now I'm not naive, I know that's not the case everywhere and it's getting better, but it just seems like America is moving backwards when it comes to payments, I've heard reports of shops not serving card payments with the rise of cash only businesses and it just seems like a big step back. <br><br>Why do Americans love cash so much? Or have I just been fed misinformation?