I just saw a commercial for a $29 dollar iPhone case, and it occurred to me, how do they have brand recognition so strong, they’re able to sell iPhone cases for more than a whole android phone?

I know this is a very basic WC, but the iPhone case I’m referring to isn’t anything special, no special features, just a basic case.<br>If a rapid supplier in China can make iPhone cases for $5-10, Apple is taking a huge mark up.<br>I get that iPhone has a rapid following, but how can they mark up a simple case so much and still sell so many?