Jordan Peterson's rise to fame was a result of an elaborate PR campaign

\*\*Summary: \*\*Jordan Peterson's rise to fame was a result of an elaborate PR campaign. This was heavily aided by a combination of factors such as the lack of mainstream left representation, society's overcompensation for the fear of being labelled "racist," his ability to create a fake narrative surrounding the bill C-16 which caused him to gain popularity, and a general shift in public opinion and the media towards the right.<br><br>\*\*Context: \*\*The rise ofJordan Peterson as a prominent public figure in Canada was an event that was self-evidently caused by a massive PR campaign. It's pretty easy to figure this out with basic reasoning, as well as somedata that supports this theory. He was a professor at a university, not a "scholar" or anyone who had done any groundbreaking work, and he had been teaching there for 20 years, and had a relatively normal, quiet life. It would be very strange for someone who had been living a relatively quiet life for years of his career to have such a massive shift in his life, to the point where he is able to make a complete career change to being a high profile far right propagandist. We know that the right is heavily funded, and that corporate money does play a role in politics. This was an instance where that money was used effectively to boost someone into being a prominent figure in the public sphere.<br><br>\*\*PR Campaign: \*\*The bill C-16 bill was the catalyst forPeterson's rise to fame, and was used as a talking point for the right. The bill was created with the intention of creating protections for trans people in Canada. He was able to gain notoriety over his stance on not using people's pronouns, which he believed to be "compelled speech." He was able to use that as a talking point in order to create a false narrative that the bill would create legal consequences for people not using trans people's correct pronouns. This led to a large amount of controversy surrounding the bill, with the right accusing the left of wanting to jail people simply for "not using someone's pronouns." Meanwhile, in reality, the bill was meant to protect people from hate speech, such as someone using the wrong pronouns for trans people on purpose, and with the intention of harming them. This is an example of a "dogwhistle" which is a term used to describe coded political messaging that only a certain subgroup of people can pick up on. This is an example of the right wing using this tool to create a massive amount of outrage that was seen all over society. He was able to use this as fuel to boost himself into a massive amount of prominence, and used that to start a career in media, as well as a career as a propagandist and a "speaker". This PR boost also gave him a massive ego boost, as he had achieved massive amounts of success in a short period of time. This exacerbated his narcissism, which he has since displayed on many occasions. He has used "free speech" as a crutch to speak to a crowd who would otherwise not give him the time of day, which he has since used to create a massive amount of propaganda, such as for example his absurd "data driven" platform for the People's Party of Canada, inspired by the Conservative Party of Canada. This was done using coded political messaging to create a dogwhistle to speak to extremist right wing voters, while also creating a "moderate" image that was used to fool uninformed voters. This created the illusion that he is a "moderate" who is a scholar and not a partisan extremist, which he has since used to speak to an even larger audience, allowing him to create more propaganda to speak to a wider audience and get more right wing voters. As he has now announced his departure from academia, we can be assured that this will become his primary goal going forward.<br><br>\*\*Backlash over the fake "woke" left: \*\*Peterson's rise to fame was also largely due to a lack of outspoken mainstream leftists. There was a large demographic shift towards the right as a result of fear over "woke culture" and "cancelling." A lack of outspoken mainstream leftists to speak to this caused an upsurge in right wing media in an attempt to create a narrative that there is some sort of massive issue with "woke culture," when in reality there is nothing wrong with creating a more progressive and accepting society. The creation of this narrative has allowed right wingers to speak to a wider audience, and to make it seem like there is some sort of issue with the left when there isn't one. Peterson was one of the figures to heavily aid in the creation of this narrative, as well as others such as Steven Crowder and Joe Rogan. They leveraged themselves as pseudo-intellectuals in order to gain trust with the audience. This was successful, and as a result of this new lack of trust in the left, as well as a general shift in the media to the right, many people have started gravitating more towards right wing ideologies as opposed to left wing ones. This lack of trust in the left was leveraged heavily by right wingers, andPeterson was one of the outspoken figures in the creation of this, by creating a false narrative that the left is "authoritarian" and "against free speech." These are both clear examples of right wing dogwhistles, used to incite fear in a wider audience. This was a result of a large PR campaign to create a narrative surrounding the "woke left," which is a dogwhistle in itself, as of course the left wants to create a better, more progressive society. This was used self evidently by right wingers to demonize the left, and to create fear within society. This was successful, as it caused a demographic shift in society towards the right, and many people started gravitating towards the right wing media more than ever, creating a massive right wing echo chamber. This was self evident, asPeterson was one of the figures to heavily cause this shift, using his position as a professor to speak to a wider audience, as well as his heavily boosted ego off the back of his rise to fame to further boost himself.<br><br>\*\*Peterson's ability to leverage himself as a pseudo-intellectual scholar: \*\*Peterson was able to leverage himself as a pseudo-intellectual in order to make himself seem like a more trustworthy figure to a wider audience. This was achieved through creating two main narratives: the first being that he is a victim of the left who "attacked" him and his career over his stance on the bill C-16, and the second being that he is a self-made man who is an academic scholar, an expert in many different fields. The first of these two narratives was used to create a large amount of sympathy aroundPeterson as well as paint a picture over the left being "authoritarian," as stated above. He was able to self-evidently use himself as a crutch to create this narrative, creating a "grassroots" movement around him. He used his position as a professor, and his heavily boosted ego in order to speak to a wider audience, and to create sympathy for his cause. While the reality is that he was never in any danger of losing his job, or having any legal repercussions taken against him, he was able to spin this narrative to speak to a wider audience and self-evidently create sympathy around himself. He used this sympathy to create a massive amount of trust with the audience, by painting himself as an "academic scholar," who is an expert in many different fields. This was done using coded political messaging to create a dogwhistle, which was then used to speak to a wider audience. He was able to use this image to create a massive amount of trust with the audience, which he was able to leverage in order to self-evidently push propaganda and right wing dogwhistles. He was able to use this image to create a massive amount of trust with the audience, and to speak to a wider demographic, self-evidently pushing right wing propaganda and dogwhistles under the guise of being an academic scholar. This was an example of the right using pseudo-intellectuals to incite fear in a wider audience, and to speak to a larger demographic. This was a result of a large PR campaign, which leveragedPeterson's heavily boosted ego in order to create a massive amount of sympathy and trust around him and his ideology.<br><br>\*\*Peterson's ability to speak to a wider demographic: \*\*Peterson is able to speak to a wider demographic because he has no political affiliation. He is able to speak to society as a whole because he is a professor and not a politician. He is able to speak to an even wider demographic off the back of creating sympathy around himself, and by painting a picture that he is some sort of academic scholar. This was all used self-evidently in order to create a massive amount of propaganda targeting a wider demographic. The self-evident goal of his was to use himself as a crutch to incite fear in a wider audience off the back of a PR campaign. This was done using coded political messaging to create dogwhistles, and to create propaganda to incite fear in a wider audience. This was done self-evidently under the guise of being an academic scholar, in order to speak to a wider audience, and to create a larger audience for himself. He was successful in this as he was able to create a massive amount of propaganda around society, as well as create a further shift in society towards the right. This was all achieved self-evidently off the back of a PR campaign targeting a wider demographic.<br><br>\*\*Peterson's ego: \*\*Peterson's rise to fame had a massive effect on his ego. He went from being a